Wave Artisans

Shape • Balance • Ride

Wave Artisans

Candid mentorship + an AI trainer for founders who build like artisans.

We jam in working sessions, the Personal Business Trainer stays up all night logging your marketing/ops/innovation mix, and together we ship moves that feel like you—not a franchise kit. No slide decks, no hustle theatre, just honest riffs and measurable momentum.

Surfer-founder shaping a board beside an AI workflow sketch

32.3M

EU enterprises—99% are micro or small

46%

SMEs dabbling in AI without digital basics

25+

Years shaping scale-ups and intrapreneurs

Balanced method

Three ingredients to shape a board that actually rides.

Marketing, operations, innovation—equal parts resin, foam, and fin. The trainer, your always-on studio tech, watches the mix while we keep the craft honest.

Marketing Pulse

Signature ingredient

Shape stories people can actually feel. We carve narrative, funnels, and channel mixes like custom boards—guided by live signals from the trainer, never a borrowed playbook. The trainer listens to your customer signals and cues bespoke moves—zero recycled funnels, only what your audience proves.

  • Positioning sprints fed by raw customer voice notes
  • Campaign kits that try short-form, inbox riffs, or IRL drops—whatever your crew responds to
  • Brand voice sessions that sand away jargon until the grain shows
  • Trainer pings that tell you which riffs are catching a swell

Operations Flow

Signature ingredient

Keep the workshop tight. We tune rituals, cash flow, and tooling while the trainer whispers the moment friction shows up. If ops lags behind a launch, the trainer taps you first so we can reinforce the structure before any client feels it.

  • Fractional operator guidance with weekly ritual resets
  • Automation blueprints mixing AI agents and lightweight no-code
  • Runbooks that keep compliance, invoices, and care for customers in sync
  • Trainer nudges when ops lag behind a marketing push

Innovation Muscle

Signature ingredient

Invention is a daily rep. We run creative drills, prototype with AI, and let the trainer hold space on your calendar for fresh experiments. It protects creative time, logs reps, and nudges you when innovation hours get hijacked by noise.

  • Idea labs that borrow from surf lineups and studio jam sessions
  • Rapid validation loops so new offers get real-world friction fast
  • Responsible AI playbooks that keep the work human
  • Weekly innovation quotas logged and nudged by the trainer

Offers

Engage on your terms.

Choose the container that fits: intimate 1:1 sessions, a curated circle, public masterclasses, or the always-on trainer app.

Personal Coaching

Intense 1:1 build days plus a trainer instance wired to your KPI mix, habits, and experiments. Think surf coach meets AI cockpit.

Founders' Circle

Five-team micro-crew swapping experiments, trainer readouts, and honest tapes. Everyone ships; nobody lurks.

Open Masterclasses

Monthly clinics on balance, AI literacy, and storytelling. You leave with prompts and templates ready to drop into the trainer the same day.

Personal Business Trainer App

A daily companion that tracks your marketing/ops/innovation ratio, calls out drift, and nudges you like a creative producer who never sleeps.

Personal Business Trainer

Founder reviewing the Wave Artisans trainer app on a tablet

Masterclass circle

Founders gathered around a workbench during a critique

Method

Four moves to shape + ride.

Straight from shaping bays and studio consoles—tune in, shape, amplify, ride. The trainer handles the telemetry, we handle the craft.

Step 01

Tune In

Listen first—founder stories, customer static, backstage ops. The trainer starts logging signals on day one so nothing slips through the wax.

Step 02

Shape

Craft a balanced plan like a board shaper mixing foam, resin, and fins. Marketing, ops, innovation each get a lane, mirrored inside the trainer.

Step 03

Amplify

Layer AI agents, automation, and creative rituals so momentum stacks. The trainer nudges daily reps and highlights the beats you’re skipping.

Step 04

Ride

Drop in, test, and course-correct fast. We celebrate proof, not vanity, while the trainer visualizes speed, drag, and upcoming swells.

Founder

Lead coach. Surfer. Composer. AI systems designer.

25+ years guiding intrapreneurs and indie founders across five European countries. PhD in AI, raised on surf reports and 90s synth lines, and relentless about pairing gut instinct with the Personal Business Trainer so no signal goes stale.

  • Co-created multiple unicorn journeys and ran four intrapreneurship seasons inside a major bank while still tracking sunrise swell forecasts.
  • Designs bespoke AI agents that augment human decision-making, not replace it—every workflow feels like a custom pedalboard.
  • Surf mindset: read conditions, adapt fast, never chase somebody else’s break or brand voice.
Portrait of the Wave Artisans lead coach in the studio

Dawn-Patrol Insights

Notes recorded before sunrise while the ocean and inbox are quiet.

Short essays, audio riffs, and templates straight from live sessions. Listen on the way to a client stand-up, then steal the prompt.

View all essays
Founder writing Dawn Patrol notes at sunrise

4 Nov 2025

Late-Season Momentum

November is stacked with matchmaking events—from WomenINvestEU to the EIB’s female founders forum. Finish the year by shipping proof, not just optimism.

Read & listen

28 Oct 2025

Pipeline of Women-Led Capital

WomenTechEU just funded another 135 deep-tech teams and Lisbon’s Women in Tech summit doubled attendance. If you’re not nurturing that pipeline, you’re invisible.

Read & listen

21 Oct 2025

Financing Reality Check

JRC says 60% of European micro-entrepreneurs launched to create their own job, yet credit is still rationed. Let’s build funding stacks that respect that reality.

Read & listen

Newsletter

Dawn Patrol Dispatch

One Sunday email with the week’s balance check, trainer prompts, and whatever song or surf metaphor unlocked progress.

Zero fluff. Opt out whenever. Your data stays on dry land.